The Founder

When luxury lies in the purity of materials and the learned alchemy between them.

WHAT DROVE YOU AND GUIDED YOU TO CREATE YOUR OWN BRAND?

Faced a few years ago with diseases of loved ones as well as skin problems that have impacted their lives, I was “sensitized” to this subject sometimes psychologically difficult especially since I also had problems with sensitive skin. Not finding satisfactory solutions, I set out to find my own answers and be passionate about health and cosmetics. The revelation for me takes place during a thorough training in natural dermo-cosmetic.

By deciphering the compositions of cosmetics, I see a real gap between an external beauty promised by marketing and the intrinsic reality of the products: elements bringing a “sensoriality” but no real benefits for the skin. As a consumer, I feel fooled.

On the other hand, I discover the real needs of the skin and above all, the incredible efficiency of noble natural ingredients, to take care of it and solve a wide range of problems.

Having worked in exceptional environments such as luxury hotels that have revealed to me the taste for high quality, the demand as well as the care and attention paid to each other, also guided by the intuition to be able to contribute to develop a cosmetics really healthy, excellent and uncompromising, I decided to create my brand.
My message: take care, sublimate, love your skin, love yourself!

YOU GREW UP IN THE COUNTRY, HOW DID NATURE INFLUENCE YOU?

This gave me as second nature the ability to contemplate and amaze for the “Living” (the world of plants, animals, minerals, etc.) and thus the desire to respect him more than anything, to live in harmony with, while not forgetting the connection to the “world”, to life, to others and to take care of it!

WHAT IS YOUR RELATIONSHIP TO BEAUTY IN GENERAL?

I like the simplicity and therefore the beauty routines that go to the essentials, both very soft but effective and very respectful of the skin, while enjoying the attention paid to the careful design of the product, its history, a beautiful product inside as well as outside…

Using noble and pure care products (which we could eat, so organically compatible with the body and harmless!) is certainly the best choice, but beauty goes far beyond that, it starts from the inside with our diet and more than anything by our relationship to ourselves, the love we have for ourselves, our interaction with the outside world, a vast subject that fascinates me and that I explore and experience in my personal life, focusing on the link between emotions and skin problems. Everything is linked, so beauty is for me above all “holistic”; I am convinced that happiness (at least moving forward in life with confidence) as well as a peaceful relationship to ourselves makes us beautiful and beautiful! It’s a beautiful path.

WHAT DO YOU THINK OF THE EVOLUTION OF NATURAL COSMETICS?

More and more people are becoming aware of the harmful or unrevealed composition of the products they use, so there is a noticeable change in consumption habits, resulting in an increasing demand for a so-called cosmetic ” “natural” is very exciting!

However, this craze arouses interest, the requirements are not the same in terms of quality for all and we unfortunately observe too many products that claim to be “natural” or high-end (by their packaging or marketing discourse) while they do not are not really when you look at the compositions, it’s the famous trend of “greenwashing” and “brainwashing”. Because regulations do not allow for the same standards for everyone, it is very difficult for the consumer to navigate.
Hence the interest of turning to trusted, transparent and truly ethical brands.

“Through my brand, I am hearted that the natural will regain its nobility”

Marie Laure